Gustavo Martinez has spent over three decades working in the advertising and marketing industry, giving him a considerable amount of expertise in the niche. Throughout this time, he’s worked with some of the largest marketing companies in the world.
Some of the most notable of these have included Henkel, Price Waterhouse, and Olgilvy and Mather. After working with these companies, he began working with the McCann Worldgroup, where he served as the company’s President. Following this, he served as the Chief Executive Officer of J. Walter Thompson Worldwide.
Since leaving J. Walter Thompson, Gustavo Martinez has gone on to launch his own marketing consulting company, providing companies with high-end marketing services at both the strategic and operational levels. This has led to Martinez achieving even more success, as well as working with a significant amount of clients.
Throughout this time, Gustavo Martinez has managed to stay increasingly productive, despite balance a variety of different tasks at any given time. One way that he’s managed to do so is by actively listening to people that he does business with. Read more: Gustavo Martinez | Ideamench and Gustavo Martinez | Crunchbase
By doing so, he’s noted that he’s better able to understand their needs and expectations. This allows him and his team to deliver results that not only meet a client’s needs but exceed them. Gustavo Martinez has also highlighted the fact that many people often have interesting things to say.
Because of this, he’s suggested that listening to people regularly can often be rewarding in and of itself, as it can often lead to entrepreneurs learning things that might benefit them in the future.
With over three decades of experience in the niche, many people have wondered what marketing trends have been exciting Gustavo Martinez. While there have been a variety of trends that have come and gone, the recent Internet of Things area is something that’s been picking up steam.
This is something that Martinez notes can offer a significant amount of potential for the marketing world. However, he’s noted that it’s something that’s largely been overlooked by many people in the industry. This shouldn’t be the case, as the increasing amount of internet connected devices offers quite a broad range of marketing possibilities.
An example that Gustavo Martinez has noted is refrigerators. These can determine when a potential customer is running low on a certain product and then recommend a particular brand. This is something that many marketing firms, and the companies they represent, can benefit from extensively.
However, this isn’t the only area that these Internet of Things devices can benefit companies. Instead, Martinez notes that customers are increasingly able to order products from their devices. Because of this, he’s noted that potential customers will be able to order the products that they need straight from their devices.
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